The Image Skincare Facial; Why Image is the professional’s choice.
As a professional skin therapist, I’m often asked by my clients how I choose which brands I recommend and work with in the clinic. I thought I’d finally pull back the curtain and give you an inside look at what matters most to a pro by sharing the four secret factors I look for when bringing on a new brand.
Results, results, results.
A product line has to bring my clients results, there’s no two ways about it. From a professional point of view, if I recommend a product and it does nothing for my client, it wastes their time and damages the valuable trust they've placed in me. Therefore, before I bring in any product, I analyze the ingredients to ensure they are both backed by clinical studies and used at adequate percentages to be effective. I’ll also inquire about any clinical trials the brand has done using that product specifically. Where Image has won my heart in this aspect is the brand is developed jointly by an Aesthetician and an Aesthetic Doctor alongside a team of chemists and other beauty professionals who conduct clinical trials to prove that their products will have the desired results. Their approach to skin health by integrating the essential ‘skincare diet’ of over 460 active ingredients including Keratolytics, Antioxidants, Retinoids, Sun Protection, Brightening Agents, Plant Stem Cell Technology, Proprietary Delivery Systems, and Peptides into their formulas means that my clients can enjoy more beneficial ingredients without needing to use a 10 step routine daily.
Transparency and ethics
I try my hardest to put my clients first in every aspect of my business, so for me to feel comfortable recommending a brand, I need to feel that they share this value too. To gauge this, I look at how transparent the brand is with information like active ingredient percentages, how much education are they going to provide me so that I can achieve incredible results, what are they doing to support my ability to provide a great experience (such as sample sizes or promotions I can pass onto clients), and what values are they promoting to the rest of the industry. The latter is a key factor as I work to promote the ideals of scientifically backed practice, inclusivity and a focus on skin health over beauty standards. If I find a brand promoting harmful ideologies or misinformation, then I’m not likely to want to work with them and represent those beliefs to my clients. Image has always promoted a good range of scientifically proven products as well as social responsibility including their efforts to decrease the environmental impact they have by using soy-based inks, recyclable packaging and partnering with the Care for Skin Foundation. As Image claims to be ‘the total cosmeceutical’ for all skin types, concerns and tones, I appreciate the fact that regardless of who walks through my doors, I can find an Image product that will transform their skin.
Cost effectiveness
Great skincare and clinical treatments can be expensive. Prohibitively expensive for many. That is why I not only ensure I stock products with a range of price points, such as Dermaenergy (stay tuned for an introduction to this Australian made powerhouse brand!), but I also ensure that if my client is going to spend $100+ on a skincare product, it better have the formula to back it up. Throughout my 8 years of working in the industry with over 18 cosmeceutical brands, I’ve experienced some products with price tags I couldn’t comprehend when I looked at a formula of cheap, basic and few ingredients. As a professional with the aim to improve the accessibility of great skin for everyone, when I choose to stock products such as The Max Stem Cell Serum which retails for $214, it’s not a throwaway decision. It’s because I know it has the peptides, advanced delivery systems, DNA repair enzymes and plant stem cell extracts to back up that price tag and make a major difference, not because I want them to pay for prestige or luxury status.
Professional treatments and customizability
Finally, one of the most important parts of my day to day as a skin therapist is the facials themselves. A brand I get excited to work with is one that makes my job exciting, engaging and makes it easy for me to get the results my clients pay for. I look for brands like Image who offer professional size products at a price that makes providing a facial affordable both for me as a business owner and for my clients. I also ensure they offer exclusive products such as peels or high strength serums which allow me to customize my treatments for each client and ensure they are getting a true professional service, not just an application of something they could’ve used at home. When a brand is created by professionals who understand the skin anatomy, and both the therapist’s and client’s needs, it’s no wonder Image is the number 1 professional line in the US and trusted by doctors, aestheticians and professionals in over 60 countries.
Image is one of the brands I’ve chosen to stock at Open House, and I hope you can now see why I recommend it so highly to my clients as it really is in a league of it’s own in the skincare industry. For tailored skincare advice on how to best take care of your skin with Image, or any other products, be sure to book in a complimentary consultation in person at our Richmond Clinic or via Zoom today to get started on your journey to your best skin ever!
